Welcome to FiercePharma’s first Marketing Awards! Pharma marketing and advertising is not for the faint of heart, with FDA regulations and laundry lists of risks threatening to drown out creativity and cleverness. But as we’ve seen over the past several years, many undaunted pharma companies and their agencies have beat the challenge and produced thought-provoking, innovative and compelling campaigns across a wide range of media.
Now we’d like to see the best work from the past year. Please include the appropriate visuals to help our judges decide. While effectiveness or sales increases are not essential to win, please include any data or evidence that supports your campaign’s success.
A panel of judges selected by FiercePharma will choose winners, and we'll announce the winners in the Marketing Report.
When you're ready to submit an application, login and select from the following categories:
- Television Ad or Campaign
- Print Ad or Campaign
- Social Media Post or Campaign
- Digital (Non-Social Media) Campaign
- Awareness Campaign
- Professional Campaign
- Out-of-Home Advertising
Full category descriptions are available on the "Categories & Scoring" tab. You may submit for multiple campaigns, but a separate application will need to be created for each category submission.
Deadline to submit: Friday, September 13th
Deadline for add-on Innovation Report advertising: Friday, October 11th
Finalists announced: Wednesday, September 25th
Marketing Report Published: Friday, November 1st