Following a successful launch in 2019, the FiercePharma Marketing Awards are returning as a live awards event in 2020! Join us on the evening of October 28, 2020 as we celebrate the individuals, teams and companies who are leading the way in all facets of pharmaceutical marketing and advertising. The FiercePharma Marketing Awards will be an integral part of the 14th Digital Pharma East Conference and take place in the Grand Hall at the Pennsylvania Convention Center.
Pharma advertising isn’t the business it was just a few years ago. Digital ads, once just a drop in the ad bucket, are much more common—and much more savvy—than they used to be. Budgets are mushrooming, not just for digital video and search marketing, but social, too. And those are just a couple of the changes FiercePharmaMarketing has noticed since the publication launched five years ago.
And this annual awards program illustrates how far pharma marketing has come. Creativity is on the rise, and marketers are adopting innovative tools and beyond-the-pill technology to push their campaigns ahead.
Now we’d like to see the best work from the past year. Please include the appropriate visuals to help our judges decide. While effectiveness or sales increases are not essential to win, please include any data or evidence that supports your campaign’s success.